![]() ![]() ![]() The company sees these AI-driven initiatives as ways to make its products “more helpful” to end-users by enabling new ways to search. Soon, Google says it will leverage MUM’s capabilities to upgrade Google Lens with the ability to add text to visual searches in order to allow users to ask questions about what they see. Google Lens is the company’s image recognition technology which lets you use the phone’s camera to perform a variety of tasks, like real-time translation, identifying plants and animals, copying and pasting from photos, finding items similar items to what’s in the camera’s viewfinder, getting help with math problems and much more. Today, Google announced one of the ways it’s planning to put MUM to work in its own products with an update to its Google Lens visual search. This technology can simultaneously understand information across a wide range of formats, including text, images and videos, and draw insights and connections between topics, concepts and ideas. Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM.
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